Salesforce Admin Certification Guide 2024

Salesforce Admin Certification Guide 2024

On June 11, 2024, Posted by , In Salesforce Tutorial, With Comments Off on Salesforce Admin Certification Guide 2024
Salesforce Admin Certification Guide 2024
Salesforce Admin Certification Guide 2024

Table of Contents

The Salesforce Admin Certification is a highly sought-after credential that validates the skills and knowledge of professionals in managing and customizing the Salesforce platform. As the business landscape continues to evolve, the demand for skilled Salesforce administrators remains robust, making this certification a valuable asset for career advancement. The Salesforce Admin Certification Guide 2024 is designed to provide a comprehensive overview of the topics and skills required to pass the certification exam, ensuring candidates are well-prepared to demonstrate their expertise in Salesforce administration.

In this guide, we will cover the essential areas of the Salesforce Admin Certification, including organization setup, user management, security, and data management. With detailed explanations and practical insights, this guide aims to equip candidates with the knowledge needed to tackle the exam confidently. Whether you are new to Salesforce or looking to deepen your understanding of its administrative capabilities, this guide will serve as a valuable resource to help you achieve certification and excel in your role as a Salesforce administrator.

Salesforce ADM-201 Certification Details

Exam DetailsDescription
Name of the examSalesforce Administrator Exam
Exam CodeADM – 201
Passing Score65%
Format of QuestionMultiple Choice
No. of questions60
Time allowed105 minutes

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Topic and it’s weightage

TopicWeightage (%)
Organization Setup3%
User Setup7%
Global User Interface9%
Security and Access13%
Standard and Custom Objects14%
Sales and Marketing Applications14%
Service and Support Applications13%
Activity Management3%
Data Management10%
Analytics, Reports and Dashboards10%
Workflow Automation8%
Desktop and Mobile Administration3%
Salesforce Admin certification topics
Salesforce Admin certification topics

The Salesforce Certified Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience as a Salesforce Administrator and have demonstrated the application of each of the features/functions below.


Organization setup in Salesforce involves configuring essential settings that define the structure and functionality of your Salesforce environment. This includes setting up company settings such as the company profile, fiscal year, business hours, and holidays. Configuring business hours is crucial for support and sales processes to ensure that cases and opportunities are managed within appropriate timeframes. Setting up the fiscal year settings aligns Salesforce reporting with your company’s financial calendar, ensuring accurate financial tracking. Maintaining up-to-date company information, including address, phone number, and primary contacts, is also vital for organizational management.

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Localization settings are another key aspect, involving the configuration of default language, time zone, and currency for your organization. Enabling multi-language support is essential for accommodating global teams, ensuring everyone can use Salesforce in their preferred language. Configuring time zones to reflect the locations of your users and business operations helps in accurate time tracking and coordination. Additionally, managing multiple currencies is critical for global transactions, ensuring accurate financial reporting and forecasting.

Domain management, including setting up My Domain, allows for customization and enhanced security of your Salesforce instance. Customizing your Salesforce URL through My Domain enhances branding and security. Creating a custom login page not only improves user experience but also maintains brand consistency. Furthermore, configuring domain policies controls login behavior and enhances security, protecting your Salesforce environment from unauthorized access.


User setup in Salesforce focuses on adding and managing users, setting up user licenses, and assigning roles. Understanding different user license types and assigning appropriate licenses based on user roles and needs is fundamental. Creating and managing role hierarchies control data access and reporting structures within the organization. Assigning profiles to users determines their permissions and access levels, ensuring they have the right tools to perform their duties.

Defining user access levels and permissions using profiles and permission sets is critical for maintaining security and efficiency. Differentiating between standard and custom profiles allows for tailored access according to organizational requirements. Using permission sets grants additional permissions to specific users without altering their profiles, offering flexibility in access control. Managing field permissions ensures that users can only access fields relevant to their roles and responsibilities, protecting sensitive data.

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Configuring and managing login access policies and restrictions is essential for securing your Salesforce environment. Setting IP restrictions limits login access to trusted IP addresses, reducing the risk of unauthorized access. Defining login hours restricts access to Salesforce during specified times, enhancing security. Implementing two-factor authentication adds an extra layer of security during login, ensuring that only authorized users can access the system.


Customizing the Salesforce user interface enhances user experience and productivity. This involves configuring themes, layouts, and navigation settings to create a user-friendly environment. Applying themes and branding customizes the look and feel of Salesforce to match your company’s identity, providing a cohesive user experience. Designing and assigning page layouts allows for the arrangement of fields, related lists, and buttons on record pages, optimizing data entry and access. Configuring compact layouts ensures that key information is displayed efficiently in mobile and Lightning Experience views.

Managing tabs and apps involves configuring default tabs, creating custom apps, and managing app branding. Setting default tabs for different user profiles streamlines navigation and access to frequently used features, enhancing efficiency. Creating custom apps tailored to specific business processes or departments includes custom logos and colors, providing a personalized experience. Organizing app navigation further enhances user experience and productivity by simplifying access to essential functions.

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Utilizing the Lightning App Builder to customize and enhance the user experience is a key skill. Creating and customizing Lightning pages provides users with a modern, responsive interface that meets their needs. Dragging and dropping components to build custom Lightning pages allows for tailored solutions that improve user interaction and efficiency. Using dynamic forms to display fields and sections based on user profile or record criteria further enhances user interaction and data entry efficiency, making Salesforce more intuitive and responsive to business needs.

These paragraphs provide a detailed and organized explanation of the foundational topics in Salesforce administration, essential for the Salesforce Admin Certification.


Security and access in Salesforce are critical for protecting data and ensuring that users have appropriate permissions to perform their roles effectively. Implementing robust security controls, such as IP restrictions and login hours, helps safeguard your Salesforce environment. IP restrictions limit login access to trusted IP addresses, reducing the risk of unauthorized access. Defining login hours ensures that users can only access Salesforce during specified times, enhancing security by preventing after-hours access. Additionally, configuring two-factor authentication provides an extra layer of security during login, ensuring that only authorized users can access the system.

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Configuring data security involves setting up organization-wide defaults, role hierarchies, sharing rules, and manual sharing to control data access levels. Organization-wide defaults establish the baseline level of access for all records within Salesforce. Role hierarchies allow for data access based on a user’s role within the organization, ensuring that higher-level roles can access data owned by lower-level roles. Sharing rules provide flexibility in data access by allowing you to grant additional access to specific users or groups. Manual sharing enables individual users to share specific records with others as needed. Managing field-level security is also crucial, as it controls the visibility of individual fields on records, ensuring that sensitive information is only accessible to authorized users. Together, these security measures help maintain data integrity and confidentiality while ensuring that users have the access they need to perform their duties.


In Salesforce, standard and custom objects form the backbone of data organization and management. Standard objects, such as Accounts, Contacts, Leads, and Opportunities, come pre-built in Salesforce and provide a foundation for storing and managing common business data. Understanding these standard objects and their relationships is essential for any Salesforce administrator. These objects are designed to handle typical business processes and are integrated with Salesforce’s core features, making them highly versatile and useful for a variety of business needs. Additionally, standard objects can be customized to some extent to better fit specific business requirements, enhancing their functionality.

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Custom objects, on the other hand, allow for a more tailored approach to data management. Businesses can create custom objects to store information unique to their operations, providing a way to extend Salesforce beyond its standard capabilities. Defining and configuring various field types, such as text, picklist, and date fields, on these custom objects allows for precise data capture and storage. Setting up and managing object relationships, including lookup and master-detail relationships, is crucial for maintaining data integrity and enabling complex data interactions. Custom objects can be linked to standard objects, ensuring that all relevant data is connected and easily accessible. This flexibility allows businesses to create a customized Salesforce environment that aligns closely with their specific processes and goals.

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Salesforce’s sales and marketing applications provide powerful tools to manage and optimize business processes, from lead generation to customer retention. Lead management is a crucial component, involving the capture, assignment, and nurturing of leads. Configuring lead capture methods ensures that potential customer information is gathered efficiently from various sources such as web forms, emails, and marketing campaigns. Lead assignment rules automate the process of distributing leads to the appropriate sales representatives based on predefined criteria, such as geography or product interest, ensuring that leads are promptly and effectively followed up. The lead conversion process then allows for seamless transition of qualified leads into accounts, contacts, and opportunities, streamlining the sales cycle and improving the chances of closing deals.

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Opportunity management is another vital aspect, involving the setup of sales processes, opportunity stages, and forecasting. By defining a clear sales process, organizations can ensure consistency and efficiency in how opportunities are handled from initial contact to closure. Opportunity stages help track the progress of deals, providing visibility into the sales pipeline and enabling better forecasting and resource allocation. In addition to sales processes, Salesforce’s marketing applications enable robust campaign management. This includes creating and managing marketing campaigns, organizing them into hierarchies for better tracking, and measuring their return on investment (ROI). Effective campaign management helps businesses understand the impact of their marketing efforts, optimize strategies, and allocate resources to the most successful initiatives, ultimately driving growth and profitability.


Salesforce’s service and support applications are designed to help businesses deliver exceptional customer service and support. Case management is a fundamental feature that allows companies to track and resolve customer issues efficiently. Configuring case settings includes defining case record types, page layouts, and support processes tailored to different types of customer inquiries. Case assignment rules ensure that incoming cases are automatically directed to the appropriate support agents based on criteria such as product type, issue severity, or customer segment. This automation helps in quickly addressing customer issues and improving response times. Additionally, setting up escalation rules ensures that critical cases are automatically escalated to higher support levels if they remain unresolved for a specified period, maintaining high service standards.

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Service Cloud, Salesforce’s comprehensive customer service platform, enhances case management with advanced features such as knowledge base, live agent, and entitlements. A knowledge base allows support teams to create, organize, and share articles that help resolve common issues, empowering both agents and customers with self-service options. Live agent functionality enables real-time chat support, offering customers immediate assistance and improving satisfaction. Entitlements and service contracts help businesses manage service level agreements (SLAs), ensuring that customers receive the level of support they are entitled to based on their service agreements. Additionally, customer communities provide a platform for customers to interact, share knowledge, and find solutions collaboratively, enhancing the overall support experience. By leveraging these tools, businesses can streamline their support operations, reduce resolution times, and improve customer satisfaction and loyalty.


Activity management in Salesforce is essential for tracking and managing all interactions with customers and prospects. This includes managing tasks, events, and calendar sharing, which helps sales and support teams stay organized and efficient. Tasks are to-dos that need to be completed, such as follow-up calls or sending information to a customer. Events are scheduled meetings or appointments that require coordination with other team members or customers. By efficiently managing these activities, businesses can ensure that important tasks are completed on time and that meetings are well-organized and productive. Calendar sharing features in Salesforce enable team members to view each other’s schedules, facilitating better coordination and planning.

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The activity timeline is a powerful tool that provides a comprehensive view of all past and upcoming interactions related to a specific record, such as an account, contact, or opportunity. This timeline helps users quickly understand the history of interactions, enabling them to prepare better for future engagements. Effective activity management also involves integrating email communications with Salesforce, allowing emails to be tracked and linked to relevant records automatically. Features like email-to-case and email services further streamline the process by converting customer emails into cases, ensuring that all customer inquiries are captured and addressed. Overall, activity management in Salesforce helps teams maintain a clear and organized record of interactions, improving follow-up and enhancing customer relationships.


Chatter in Salesforce is a powerful collaboration tool that enhances communication and teamwork within an organization. By enabling Chatter, companies can create a social network-like environment where employees can share information, collaborate on projects, and stay connected. Chatter groups allow team members to create spaces for specific projects, departments, or topics, facilitating focused discussions and knowledge sharing. These groups can be public, private, or unlisted, providing flexibility in how information is shared and accessed. Chatter feeds enable users to post updates, share files, and comment on posts, creating a dynamic and interactive platform for collaboration.

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Chatter notifications ensure that users stay informed about important updates and activities. Users can customize their notification preferences to receive alerts for specific actions, such as when they are mentioned in a post, when someone comments on a post they are following, or when a file is shared with them. This helps users stay engaged and responsive, improving overall communication efficiency. Additionally, Chatter integrates seamlessly with Salesforce records, allowing users to collaborate directly within the context of their work. For example, team members can discuss a specific opportunity, case, or project directly on its Chatter feed, ensuring that all relevant information and conversations are easily accessible. By leveraging Chatter, organizations can foster a collaborative culture, enhance knowledge sharing, and improve productivity.


Data management in Salesforce is crucial for maintaining the integrity, accuracy, and accessibility of data within the system. Effective data management begins with the import and export of data. Salesforce provides tools like Data Loader and Data Import Wizard to facilitate the migration and integration of data from external sources. These tools enable administrators to import large volumes of data efficiently and ensure that all relevant information is accurately captured. Regular data backups are essential to protect against data loss and ensure that recovery is possible in case of system failures or accidental deletions. Scheduling backups and maintaining them securely helps in preserving critical business information.

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Data quality is another vital aspect of data management. Implementing data validation rules helps ensure that the data entered into Salesforce meets specific criteria, preventing errors and inconsistencies. Duplicate management tools are used to identify and merge duplicate records, maintaining a clean and unified dataset. Data cleansing processes involve regularly reviewing and updating records to remove outdated or incorrect information. Additionally, managing data access through field-level security and sharing rules ensures that sensitive data is protected and only accessible to authorized users. By prioritizing data management, organizations can enhance the reliability of their Salesforce data, leading to more informed decision-making and improved operational efficiency.


Analytics, reports, and dashboards in Salesforce provide powerful tools for data-driven decision-making. Report types in Salesforce allow users to create and customize standard and custom reports that meet specific business needs. These reports can be built using various formats such as summary, matrix, and joined reports, each offering different ways to visualize and analyze data. By leveraging these report types, organizations can gain insights into their sales, marketing, and service performance, helping them to identify trends, measure effectiveness, and make informed strategic decisions. Regularly generating and reviewing reports ensures that key performance indicators (KPIs) are monitored, and any issues are promptly addressed.

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Dashboards in Salesforce provide a visual representation of data through various components such as charts, graphs, and tables. They offer a comprehensive view of critical metrics and KPIs at a glance, allowing users to track performance in real-time. Dashboards can be customized to display information relevant to different roles and departments, ensuring that everyone has access to the data they need. By designing and managing dashboards effectively, organizations can improve transparency and accountability. Interactive dashboard features allow users to drill down into specific data points for deeper analysis, enhancing their ability to understand and act on the information presented. Overall, analytics, reports, and dashboards empower businesses to harness their data, driving better decision-making and fostering continuous improvement.


Workflow automation in Salesforce streamlines business processes, reduces manual tasks, and increases efficiency. Workflow rules allow administrators to automate standard internal procedures and processes, such as sending email alerts, updating fields, and creating tasks when certain criteria are met. By defining these rules, businesses can ensure that critical processes are consistently executed without manual intervention. Process Builder is a powerful tool that extends the capabilities of workflow rules by enabling the automation of more complex business processes with multiple criteria and actions. It allows users to create automated workflows that can update related records, post to Chatter, or invoke Apex code, ensuring that all aspects of the business process are seamlessly integrated.

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Approval processes in Salesforce provide a structured way to approve records, ensuring that important business decisions follow a standardized workflow. These processes allow for the configuration of multi-step approval workflows, where records are routed to one or more approvers based on defined criteria. By automating approval processes, organizations can ensure that approvals are handled promptly and consistently, reducing bottlenecks and maintaining compliance with internal policies. Automation tools in Salesforce, such as Flow, enable the creation of sophisticated automation solutions that can guide users through complex business processes and ensure that all necessary steps are completed accurately. Together, these workflow automation tools help businesses improve operational efficiency, reduce errors, and ensure that best practices are followed across the organization.


Desktop and mobile administration in Salesforce ensures that users have a seamless and efficient experience across all devices. Configuring the Salesforce Mobile App is crucial for enabling on-the-go access to essential features and data. Administrators can customize the mobile app to reflect the needs of the organization, including setting up mobile navigation menus, defining compact layouts, and enabling offline access. This customization ensures that mobile users have quick and intuitive access to the information they need, improving productivity and responsiveness. Additionally, mobile-specific security settings can be configured to protect sensitive data and ensure that only authorized users can access the mobile app.

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Desktop configuration focuses on optimizing the user interface for productivity on larger screens. This includes setting up homepage layouts that provide users with relevant information at a glance, such as dashboards, key metrics, and recent activities. Creating and managing custom apps tailored to specific business processes or user roles helps streamline workflows and reduce the need for users to switch between different interfaces. By ensuring that both desktop and mobile environments are well-configured, organizations can provide a consistent and efficient user experience, enabling employees to work effectively regardless of their location or device. This holistic approach to desktop and mobile administration helps drive user adoption, improve data accessibility, and enhance overall business operations.


AppExchange is Salesforce’s marketplace for business applications, offering a vast array of solutions to extend Salesforce’s functionality and address specific business needs. Through AppExchange, organizations can explore and install apps developed by Salesforce partners, covering a wide range of categories such as sales, marketing, customer service, and analytics. These apps are designed to integrate seamlessly with Salesforce, providing additional features and capabilities without the need for extensive custom development. By leveraging AppExchange, businesses can quickly implement new solutions that enhance productivity, streamline processes, and drive innovation.

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Managing installed apps from AppExchange is crucial for maintaining optimal performance and security. Administrators are responsible for app management, which includes regular updates, configuring permissions, and ensuring that apps are used effectively within the organization. Custom apps developed in-house or by third parties can also be deployed through AppExchange packages, enabling easy distribution and installation across the organization. This approach ensures that all users have access to the latest tools and features, while administrators retain control over the application environment. By utilizing AppExchange, organizations can stay agile and responsive to changing business needs, continuously enhancing their Salesforce instance with cutting-edge solutions.

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