Define CRM and mention differences between CRM and ERP?

Home  >>  Salesforce  >>  Define CRM and mention differences between CRM and ERP?

Define CRM and mention differences between CRM and ERP?

On November 4, 2017, Posted by , In Salesforce, By ,, , With No Comments
Spread the love

Define CRM and mention differences between CRM and ERP?

  • As per the above, Salesforce offers 2 CRM solutions: Sales Cloud and Service Cloud.
  • What is CRM?
    • CRM is a software model that is used to manage all aspects of an organization’s interactions with its Customers and Prospects, including (Marketing, Sales and Support: like campaigns, phone calls, emails, social, opportunity lifecycle. cases… etc. It is customer-centric, hence the name Customer Relationship Management.
  • The CRM approach tries to analyze data about customers’ history with a company, to improve business relationships with customers, specifically focusing on customer retention, and ultimately to drive sales growth
  • Goal of CRM: increase Sales, increase communication, streamline business processes, decrease operation cost.
  • What is ERP?
    • CRM is often confused with ERP (Enterprise Resource Planing). Whereas CRM is mainly customer centric, ERP is Enterprise centric: it is used to plan the resource of an Enterprise
  • For example, if a company manufactures and sells Electronics, it will have 2 major units:
    • Manufacturing Unit: inventory management, resource planing, manufacturing, shipping, payment..etc – This is all Enterprise centric, back-office… therfore this is maintained by ERP.
    • Sales and Service Unit: Marketing, customer info, reports, opportunities, cases..etc. – this is all customer centric, they interact with the customer, they know their customer, Front office… therefore this is maintained by CRM.
  • Other CRM Solutions: Microsoft Dynamics, Oracle Siebel, Peoplesoft, SugarCRM…
  • Some ERP solutions: SAP, Oracle E-business suite, JD Edwards, SAGE…

Leave a Reply

Be the First to Comment!

avatar
  Subscribe  
Notify of

Request Live Demo Invitation

Get notified on our Free Interactive Online Demo Session.

Please wait...

Check Reviews
Go to Contact Us

error: Content is protected !!